Business Plan
for
Company name
Issued: January 1, 2023
Copyright
This report was prepared by: name
© Copyright Company name, Year
Classification: Internal confidential, not to be shared without permission of the CEO
Executive Summary
Write summary here
Table of Contents
List of Figures
Background
Add some background about your company here (e.g., age, founders, key milestones on a timeline)
Core Purpose & Objectives
Detail the core purpose and key objectives of your company
Core Competencies
The things that have made this company a success are our primary competencies. We do, however, have some emerging competencies.
Primary competencies
Emerging competencies
Value Proposition
What value does your company offer your customers?
Key Products
What we sell...
Sales Channels
How we distribute our products and services...
Target Customers
We sell our products and services to a number of key groups.
Primary target: name
Secondary target: name
Emerging target: name
Suppliers
We do business with a range of suppliers
Primary Suppliers
These suppliers (our top 5%) provide core inputs to our business. We are dependent on them so relationship management is critical to our success.
Secondary Suppliers
These suppliers (in our top 20%) are important to build good relationships with to maintain a constant source of supply, but there are alternatives.
Other Suppliers
Some other suppliers are less important to our business, but maintaining good relations is cost effective.
Competitors
We operate in an industry with other layers. While they are our competitors, we act together to develop and represent our industry to the market.
Industry
We operate in the 'industry' industry. It is estimated that the market size is $nn (Source).
Top 5 Competitors
The top 5 competitions hold nn% of the market
Emerging competitors
These companies are experiencing significant growth and while they are not in the top 5, they are making a significant impact on our industry.
Stakeholders
There are many groups that influence our business.
Funding bodies
Government
Interest groups
Media
Trade associations
Pestle Analysis
Our business does not operate in isolation. It is, therefore, imperative that we examine the sources of influence on our success.
Political impacts
Economic influences
Social trends
Technological advances
Legal concerns
Environmental demands
SWOT Analysis
Our position in the industry is made clear by examining our internal strengths and weaknesses, and understanding the external opportunities and threats.
Our strengths
Our weaknesses
Market opportunities
Potential threats
Funding
Our business is reliant on a constant flow of income and cash. Our liquid assets represent nn% of our equity.
Liquid Assets
Cash on hand, accounts receivable, inventory, short term investments (see Appendix n).
Revenue
Our revenue for the last year was $nn. This is an increase/decrease on the previous year (see Appendix n). Our forecast is for $nn (n% increase/decrease).
References
Reference list for Project (Auto update) will be added here
P&L forecast for Date
Revenue forecast for Date