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Business Plan 

for

Company name




Issued: January 1, 2023

Executive Summary

Write summary here

Background

Add some background about your company here (e.g., age, founders, key milestones on a timeline)

Core Purpose & Objectives

Detail the core purpose and key objectives of your company

Core Competencies

The things that have made this company a success are our primary competencies. We do, however, have some emerging competencies.

Primary competencies

Emerging competencies


Value Proposition

What value does your company offer your customers?

Key Products

What we sell...

Sales Channels

How we distribute our products and services...

Target Customers

We sell our products and services to a number of key groups. 

Primary target: name

Secondary target: name

Emerging target: name

Suppliers

We do business with a range of suppliers

Primary Suppliers

These suppliers (our top 5%) provide core inputs to our business. We are dependent on them so relationship management is critical to our success.

Secondary Suppliers

These suppliers (in our top 20%) are important to build good relationships with to maintain a constant source of supply, but there are alternatives.

Other Suppliers

Some other suppliers are less important to our business, but maintaining good relations is cost effective. 

Competitors

We operate in an industry with other layers. While they are our competitors, we act together to develop and represent our industry to the market.

Industry

We operate in the 'industry' industry. It is estimated that the market size is $nn (Source). 

Top 5 Competitors

The top 5 competitions hold nn% of the market

Emerging competitors

These companies are experiencing significant growth and while they are not in the top 5, they are making a significant impact on our industry. 

Stakeholders

There are many groups that influence our business. 

Funding bodies

Government

Interest groups

Media

Trade associations

Pestle Analysis

Our business does not operate in isolation. It is, therefore, imperative that we examine the sources of influence on our success.

Political impacts

Economic influences

Social trends

Technological advances

Legal concerns

Environmental demands

SWOT Analysis

Our position in the industry is made clear by examining our internal strengths and weaknesses, and understanding the external opportunities and threats.

Our strengths

Our weaknesses

Market opportunities

Potential threats

Funding

Our business is reliant on a constant flow of income and cash. Our liquid assets represent nn% of our equity.

Liquid Assets

Cash on hand, accounts receivable, inventory, short term investments (see Appendix n).

Revenue

Our revenue for the last year was $nn. This is an increase/decrease on the previous year (see Appendix n). Our forecast is for $nn (n% increase/decrease). 

References

Reference list for Project (Auto update) will be added here

P&L forecast for Date

Revenue forecast for Date